Crossfit Meraki

Crossfit Meraki

As one of many women’s only CrossFit boxes, gyms and fitness facilities opening across the Gold Coast, CrossFit Meraki required an identity that stood out from the competition and appealed to a nichě target market.

A strong yet friendly primary typeface was chosen for headings which was complimented by a fine body typeface. Fun, energetic colours and symbols were developed for use across collateral to ensure the brand embodied  femininity and strength.

Deliverables
Logo / style guide / website / stationary