O’Malley’s Surfers Paradise

O’Malley’s Surfers Paradise

O’Malley’s is an iconic Irish bar overlooking the stunning beachfront of Surfers Paradise.

Following the launch of the Gold Coast Light Rail system and in anticipation of the upcoming Commonwealth Games, O’Malley’s decided it was time to reposition their brand to appeal to wider market. They wanted to move on from being known as a pub where people go to drink a lot of beer, towards a social bar, where you can order a meal, watch live sport and music, catch up with friends and enjoy the spectacular view.

Deliverables
Logo / style guide / website / stationary / advertising / photography / social media assets / print collateral / email marketing campaigns