Branding concept created by Oven for Hemley’s Vineyards.

The Brief: Give Hemley’s a new vibrant look and younger persona and highlight that good wine is part of everyday life. Included in the process was the logo, colours, press advertising, stationery and bottle labels.

The Result: Purples and pinks were used to give the brand life and movement as well as circles to represent groups of people coming together. The positioning of “Drink, Dine, Discuss and Dance” was created to show wine is a part of a great evening.