LeGassick are a family run jewellery business on the Gold Coast, Australia. Their handcrafted jewellery and unique pieces from all around the world have made them synonymous for quality. They have gone from strength to strength over the last 17 years with substantial customer growth and market share.
The Brief: LeGassick wanted to update their branding to a more modern and progressive feel, but still show the attention to detail and elegance they put into every piece of jewellery they create or select. It’s hoped that the new look will bring younger customers as well as retain the existing ones, which are very important to LeGassick.
The Result: The new branding has been received favourably and there has already been an increase in sales.
Testimonial:
“In early 2008 we approached the team at Oven to helo with the rebranding of our company, a very daunting task, a task we had been deliberating over for quite some time.
Once we met with Oven, they were able to break down a lot of those initial fears, simplifying us as company and the direction we needed to take.
The way Oven has been able to simplify our core company values, modernise our presentation and perception, has excited all of us within the company and our clients alike. We believe it has had a positive effect on our sales results and look forward to working with the team at Oven on all of our future marketing and advertising projects.”
Darryn LeGassick | Managing Director