LeGassick are a family run jewellery business on the Gold Coast, Australia. Their handcrafted jewellery and unique pieces from all around the world have made them synonymous for quality. They have gone from strength to strength over the last 17 years with substantial customer growth and market share.

The Brief: LeGassick wanted to update their branding to a more modern and progressive feel, but still show the attention to detail and elegance they put into every piece of jewellery they create or select. It’s hoped that the new look will bring younger customers as well as retain the existing ones, which are very important to LeGassick.

The Result: The new branding has been received favourably and there has already been an increase in sales.