Moké is a clothing brand that produces quality performance outerwear for men and women, who are stylish, active and fashion conscious.

The Brief: Moké asked Oven to create a brand presence that would appeal to male and female, be confident and reassuring but most of all fun.

The Result: Because Moké is such a short word Oven decided to use an easy to read, extended font, that could be easily reproduced at any size on garments and collateral. Because Moké is a New Zealand company, in the end, a Koru was incorporated to give the logo a Kiwi feel. Blue was used in the centre of the Koru to tie back with the scenic Moké lake in Queenstown.

Some initial concepts…