The Creative Juices
Studies have shown that both alcohol and coffee, when ingested responsibly, can result in greater creativity and higher productivity respectively. However there is a fine line concerning when to relax and when to get productive…
Assessing Marketing Performance
The assessment of marketing performance is an increasingly important exercise in good business practice. If a business does not understand how their marketing efforts are affecting their customers and overall business performance, how can they expect to optimally allocate their time, money, effort and other resources in the future.
Great Clients = Great Studio
Behind every great creative studio there are great clients.
While it is vital for creative agencies to produce work, it is perhaps even more essential for them to have discerning clients. Ultimately, it is the client’s yes or no that sends communication material into the world or to the agency archives.
Creative Thinking & Idea Generation
In the competitive world of modern business, creativity is essential to success. However, to effectively utilise creativity, we need to ask ourselves the question; what is the point? Are we trying to make more money? Gain attention? Improve lives? Or are we just doing it for the sake of creativity, without any greater purpose?
Oven eNewsletter Ed.2 2013
Timber Floors Magazine Redesign . Currumbin Koala Transfer . Campaign Monitor Top 100 of 2013 . Pantone Colour of the Year
2014 is off to a cracking start with plenty of work coming across the Oven desks and some exciting ideas and projects in the pipeline…
To Refresh or Redesign your Website?
Your website is one of the most valuable marketing tools your business can have. Presenting visitors with a user-friendly, visually appealing site is important if you want to continually attract visitors and convert them to customers, as well as rank highly in search engines.
The Beauty of White Space
Space is a fundamental element of design and also one of the most underrated. White (or negative) space can be considered as the area between different elements of a design, whether it be between the graphic elements on a page, the letters of a paragraph, or combinations of both.
Brand Voice
Brand voice is a phrase that sounds simple to understand, but upon closer inspection, is quite ambiguous. We can’t say for sure what a brand’s voice consists of, but we know it when we see or hear it.
Brand or Logo?
There is often much confusion when the discussion of branding and logos arises. Quite often when talking about branding, organisations, designers, marketers and even agencies are actually referring to a logo. So what is the difference?
Oven eNewsletter Ed.1 2014
A White Diamond Christmas . The Best Brands in the World . Colour Matters . Instagram Favourites
Welcome to the first edition of Oven Creative’s brand-spankin’ new eNewsletter for 2014! Keep an eye on your inbox for monthly updates on what we’ve been up to as well as what’s happening in the worlds of design and marketing.