Welcome to the first edition of Oven Creative’s brand-spankin’ new eNewsletter for 2014! Keep an eye on your inbox for monthly updates on what we’ve been up to as well as what’s happening in the worlds of design and marketing.
A White Diamond Christmas
Last October we were tasked with the challenge of visualising and executing the Christmas campaign for long-time client, LeGassick Jewellers. They came to us with a couple of sample images and a theme; ‘A White Diamond Christmas’ from which we were to produced a mood board and some concept visuals.
Once the look of the campaign was approved we completed a rollout that included images for use on social media, print adverts, temporary website theming, retail store window stickers as well as day-to-day material to be used in and around the LeGassick stores.
The Best Brands in the World
According to an annual report complied by global brand consultancy company, Interbrand, Apple is the world’s best brand of 2013.
The report features a list of the top 100 global brands, including a write-up on each offering insight into how the companies got to where they are today.
If you’re looking for some inspiration, direction, big quotes or pretty, interactive graphs, check out the Best Global Brands of 2013 website here…
Colour Matters
Colour is one of the most powerful elements of design. It can change thinking, influence actions, cause reactions, irritate or soothe eyes, raise blood pressure, suppress appetite and even save on energy consumption.
Being such a powerful form of communication, colour is a critical consideration when designing a brand’s identity. The colours used for a product, web site, business card, packaging or logo cause powerful reactions.
85% of shoppers place colour as a primary reason for why they buy a particular product.
Colour increases brand recognition by 80%. Brand recognition directly links to consumer confidence.
What do colours say?
Green – wealth, relaxing, peace
Blue – trust, security, peaceful
Red – energy, urgency, confidence
Yellow – optimistic, youthful, exciting
Violet – soothing, calming
Black – powerful, luxury, wisdom
Pink – romantic, feminine, caring
Orange – aggressive, action, radiant
Instagram Favourites
@aaroink
Aaron is continually pumping out amazing pieces of typography and illustrations.
@friendsoftype
A great collection of type and not-so-type based photos and screen grabs.
@starwars
Because Star Wars is awesome.
Follow us on Instagram @ovencreative
