Calvino Coffee is a rapidly expanding chain of cafěs, based in and around Melbourne. Calvion Coffee cafěs are located within large service stations along the motorways surrounding the busy city.

The challenge for Oven was to brand Calvino in such a way that it would be sufficiently appealing and differentiated from competition found within the service stations – the likes of McDonlads, KFC, Subway and the service station itself – while offering a similar core product.