As one of many women’s only CrossFit boxes, gyms and fitness facilities opening across the Gold Coast, CrossFit Meraki required an identity that stood out from the competition and appealed to a nichě target market.

A strong yet friendly primary typeface was chosen for headings which was complimented by a fine body typeface. Fun, energetic colours and symbols were developed for use across collateral to ensure the brand embodied  femininity and strength.