There is often much confusion when the discussion of branding and logos arises. Quite often when talking about branding, organisations, designers, marketers and even agencies are actually referring to a logo. So what is the difference? There are many definitions of branding but essentially a brand...
Read MoreYour website is one of the most valuable marketing tools your business can have. Presenting visitors with a user-friendly, visually appealing site is important if you want to continually attract visitors and convert them to customers, as well as rank highly in search engines. As a...
Read MoreWhile it is vital for creative agencies to produce great ideas and execution, it is perhaps even more essential for them to have discerning clients. Ultimately, it is the client’s yes or no that sends communication material into the world or to the agency archives. Very...
Read MoreIn the competitive world of modern business, creativity is essential to achieving growth and success. However, to effectively and appropriately utilise creativity, we need to ask ourselves the question; what is the point? Are we trying to make more money? Gain attention? Improve lives? Or are...
Read MoreBrand voice is a phrase that sounds simple to understand, but upon closer inspection, is quite ambiguous. We can’t say for sure what a brand’s voice consists of, but we know it when we see or hear it. Great brands have personalities that remain steadfast in...
Read More"I know that half of my advertising dollars are wasted… I just don’t know which half" - John Wanamaker The assessment of marketing performance is an increasingly important exercise in good business practice. If a business does not understand how their marketing efforts are affecting their customers and...
Read More