Crossfit Meraki

Crossfit Meraki

As one of many womens’ only CrossFit boxes, gyms and fitness facilities opening across the Gold Coast, CrossFit Meraki required an identity that stood out from the competition and appealed to a nichě target market.

A strong yet friendly primary typeface was chosen for headings and was complimented by a fine body typeface. Fun, energetic colours and symbols were developed for use across collateral to ensure the brand embodied femininity and strength.


logo design / style guide / website / stationary

Logo design by Oven Creative Gold Coast.