LeGassick is a family run jewellery business on the Gold Coast, Australia. Their handcrafted jewellery and unique pieces from around the world have made the brand synonymous with quality and luxury. The company has gone from strength to strength over the last 17 years with substantial customer growth and increasing market share.
LeGassick wanted to update their branding to a more modern, progressive feel whilst continuing to show the attention to detail and elegance that goes into every piece of jewellery they create or select. The purpose of the update was to bring younger customers to the brand without alienating existing customers who remain critically important to ongoing success.
logo design / style guide / website / stationary / advertising / photography / campaign development / email marketing campaigns