You’re more than just a pretty logo.

Brand identity design w/ a side of gravy

Brand design is the art of creating a unique language for telling the world who you are and what you do.

To do this, we delve into the nitty-gritty of your business and learn what makes your customers and team tick. We talk to the business owners, employees and explore the market. We analyse and understand the strengths and weaknesses of you and your competitors. We ask about goals and the vision for the company. All of this to develop a brand strategy that informs how your company should look and behave in the market.

Drawing from insights gained during the discovery process, we will create relevant, meaningful and personalized brand assets that ring in harmony with each other. They will tell your story. They will make you unmissable. They will transition you into leaders of your industry.

Do you need a business logo design or a branding package? Read our article about the difference between a brand and a logo.

We give you the certainty of a fixed-fee price for your logo design, not an hourly rate.

Oven’s logo design process

1. Discovery

The first step involves our team really getting to know your business, industry, competition and customers. This involves meeting with you, fact-finding, conducting customer research and really drilling down to the core of how people see you now and how you want them to see you moving forward.

2. Strategy

Once the discovery is complete, the collected information will act as a roadmap for building the brand and positioning it in the market. Facts and vision are creatively merged to establish the foundation of the brand identity, promise and look. Mood boards are created and presented to the client for consideration.

3. Creative approach

This is where the pencils come out and we get biz-ay. We create a range of concepts and mock up examples of how we envisage the brand applying to various touch points such as signage and stationary. These are presented to you for feedback and discussion that will inform the design refinement process.

4. Finalisation

Once you’ve approve a concept, we finalise the master assets including logos, colours, fonts etc. and create a set of comprehensive brand guidelines. The guidelines are your bible to ensuring the brand applied in a clear and consistent manner.

5. Into the future

Oven will always be available to create new assets for the business and manage existing items. We are also available for any advice needed regarding use of the logo and idea generation.